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     Solutions:   Event Management


Event Management

  • Is driving attendance and managing the follow-up
    on events consuming too many resources?
  • Is there room for improvement when it comes to
    sales' perception of leads from events?
  • Does Marketing need better insight into the follow-up
    of tradeshow and webinar leads?
If the answer to any of these questions is yes ...

View the solutions detail below or speak with
a Customer Success Manager at 415-392-0333


LeadGenesys streamlines the invitation, registration, confirmation, reporting and post event nurturing of your online and offline events. B2B companies investing in online and offline events need to do more than just optimize attendance. The key to realizing improved ROI on events lies in the post event nurturing of both attendees and non-attendees. With the LeadGenesys Platform you can:

  • Automate the sending of personalized invitations and reminder emails.
  • Send emails that include Outlook Reminder buttons that synch the event to Outlook Calendars.
  • Boost registration rates with personalized landing pages and forms that pre-populate with invitee data.
  • Trigger auto-reply messages upon registration with venue directions, agendas, links to webinars and invite-a-colleague buttons.
  • Selectively trigger notifications to sales team members when prospects and registrants meet specific profile or activity criteria.
  • Control multiple dialogues and follow-up processes based on how the registration form is filled out.
  • Send post event "on-behalf-of" emails to attendees and non attendees with links to recorded presentations.
  • Append all interactions with emails and direct mail PURL invitations to a unified contact history profile.
  • Enforce and enhance the data quality of event lists loaded into the LeadGenesys Platform.
  • Eliminate the inefficiencies of managing lists via spreadsheets.
  • Gain unique insight in the follow-up process of event leads and true quality of leads as they progress through the nurturing cycle.
  • Leverage the expertise of your Customer Success Manager who is trained on best practices for B2B event management.

Coffee Challenge

Coffee Challenge

Grab a cup of coffee and call us at (415) 392-0333. If in the time it takes to enjoy a cup during a brief online demo and discussion tailored to your specific lead-gen challenge you feel LeadGenesys can’t help — we'll send you a $50 Starbucks gift card.



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  Customer Success
The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage."
Anritsu
Marketing Director
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  Analyst Quote
Marketing and sales effectiveness (MSE) solutions have begun to gain traction as B-to-B organizations have sought to get marketing and sales on the same page and to eliminate the hemorrhaging of marketing budgets and sales effectiveness."
Aberdeen Group
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