Solutions:   Personalized URL Direct Mail Tracking

	Personalized URL Direct Mail Tracking Do you still think sending direct mail to elusive, high value prospects is difficult to ROI justify? Would you test personalized direct mail if you could quadruple response rates and see capture rates in excess of 70 percent? Would you like to automatically nurture all direct mail responders, regardless of whether or not they fill out a response form? If the answer to any of these questions is yes ... View the solutions detail below or speak with a Customer Success Manager at 415-392-0333

The LeadGenesys Platform does so much more than generating and tracking Personalized URLs. It actually blends the response activity from your personalized mailers into a unified and actionable contact history profile on each of your contacts.

Direct mail tailored to each recipient with their own URL typically quadruples response rates. Equally important is that average captures rates exceed 70 percent when responders land on their personalized mini-site.

Best of all, is that auto-grading and cultivation rules are triggered on both responders and non-responders to dramatically boost ROI from your direct mail campaigns.

Below are some additional advantages to tracking your Personalized URL campaigns via the LeadGenesys Platform.

• Leverage a LeadGenesys VDP print, mailing and fulfillment partner for additional savings and a streamlined process, or work with your own variable data printing (VDP) printer
• Selectively enable Platform users to also send and track "one-off" prospecting mailers or fulfillment kits.
• In-house or outsourced callers can immediately see the entire profile of who is clicking on the personalized URLs – regardless of whether the web form is submitted.
• Legally own the records of interested prospects on rented lists by proving interest has been conveyed by the prospect, so that all responders – not just the captures -- can be cultivated.

Here's a sample ROI scenario of a presort first class self mailer campaign:

		Typical mailing campaign		VDP campaign, leveraging the LeadGenesys Platform
Qty		10,000		10,000
Frequency		3 drops		3 drops
Ave. Cost per piece		1.00		1.50
Total Est. cost		30 K		45 K
Est. cumulative response rate		3 %		6.5 %
Est. cumulative responses		750		1950
Est. cumulative capture rate from responses		30 %		60 %
Est. cumulative captures		225		1170
Est. ROI based on converting 5% of captures at $10,000 each.		275 %		1875 %
Additional new responses to cultivate		0		780

	Coffee Challenge Grab a cup of coffee and call us at (415) 392-0333. If in the time it takes to enjoy a cup during a brief online demo and discussion tailored to your specific lead-gen challenge you feel LeadGenesys can’t help — we'll send you a $50 Starbucks gift card.