Services
Each of the LeadGenesys services listed below is focused on quickly putting more sales-ready leads into your funnel.
Decades of best practices in B2B demand generation have been blended with the advanced functionality of the LeadGenesys solution to deliver unparalleled results that drive serious lifts in revenue.
Pipeline Accelerator
The Pipeline Accelerator program is specifically designed to boost your pipeline in two weeks. The comprehensive solution combines a best practice-based email marketing campaign with landing page optimization, custom lead grading, website tracking, search engine optimization, and triggered sales alerts. Typical results are a minimum 15% lift in qualified opportunities. View the PDF.
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Web-to-Phone Validation
Using the Pipeline Builder product, you reveal your anonymous website visitors and instantly see if you have any decision makers already in your prospect base. Key companies are cherry picked for LeadGenesys callers to call into and identify decision makers for your product or service. An introductory email is delivered to the decision maker to start the triggering of instant alerts to your sales team. View the PDF.
Sign up for 250, 500 or 1,000 verified decision maker leads.
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PURL Direct Mail Tracking
Your direct mail list is standardized and a PURL (personalized URL) is appended to each record. The list is forwarded to a printer specialized in variable data direct mail printing. A personalized landing page with a form that pre-populates is hosted and optimized to boost profile capture rates of visitors to over 70%.
Automated nurturing emails are triggered on form submissions and rules-based alerts are triggered to the sales team. With typical response rates between 6 and 12%, PURL direct mail proves to be an efficient and cost effective way to put more decision makers in your funnel – especially when email addresses are not available or emails are not getting opened. View the PDF.
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| Customer Success |
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| The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage." |
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Anritsu
Marketing Director |
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| Analyst Quote |
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| Marketing
and sales effectiveness (MSE) solutions have begun to gain traction as B-to-B
organizations have sought to get marketing and sales on the same page and to
eliminate the hemorrhaging of marketing budgets and sales effectiveness." |
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| Aberdeen Group |
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