LeadGenesys helps B2B Marketers Recession-Proof Their Marketing with Release of the LeadGenesys Pipeline Builder at $295 per Month.

( SAN FRANCISCO, CALIFORNIA - June 17, 2008 ) – LeadGenesys (www.leadgenesys.com), the innovative provider of marketing automation, systematic demand generation, and rules-based lead nurturing for B2B companies, today announced the release of the LeadGenesys Pipeline Builder to help B2B businesses -- both large and small -- recession proof their marketing.

“Make no mistake...we’re in a recession, and not identifying the 95 percent of prospects that marketing drives to the website is just plain negligent,” said Jeff Kostermans, President and CEO at LeadGenesys. Now instead of letting 95% of your website visitor’s visit anonymously, you can see who is on your website, what they are viewing, and for how long. Prospects self qualify themselves based on their interactions, and customized rules can trigger timely notifications to the sales team.

Times have changed, and with shrinking marketing budgets, and intense pressure on B2B marketers to drive truly accountable revenue, LeadGenesys spent the last 9 months developing a cost–effective way to enable marketers to blend website tracking analytics, trackable email, triggered alerts, and a lead management database (see product comparison chart and see pricing).

Before today, LeadGenesys unfortunately turned away hundreds of B2B companies that could not afford the $995 per month LeadGenesys Platform, and numerous others that already had a lead nurturing solution in place but still needed website tracking with custom sales alerts and trackable emails for the sales team.

LeadGenesys is very pleased to offer this game-changing technology to B2B marketers at just $295 per month

The innovative product is self explanatory and requires no training or complex configurations to the website. A free, no obligation 15 day trial is up and running almost instantly upon signup, enabling marketing and sales teams to act on the elusive, high value prospects visiting their website anonymously.

• Identify known and anonymous visitors to your website. (View Screenshot)
• Set customized alerts to notify sales team members of high value website visitors.
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• Instantly know if you already have prospects in your database from the firms visiting your website. (View Screenshot)
• Quickly build a more responsive pipeline by adding additional contacts from integrated LeadGenesys list partners. (View Screenshot)
• Send trackable emails to your new prospects and react to their hand-raising activity.
  (View Screenshot)

About LeadGenesys:

LeadGenesys (www.leadgenesys.com) offers a software as a service (SAAS) Platform that helps B2B marketers consistently deliver “sales-ready” leads and truly accountable revenue growth. The innovative solution blends Marketing Automation, Systematic Demand Generation, and Rules-based Lead Nurturing to optimize the top of the B2B sales funnel where 8 out of 10 leads are typically discarded. The web-based solution complements SFA/CRM systems for over 100 B2B companies including AMD, Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, and Zebra Technologies.