LeadGenesys Platform Now Available on Salesforce.com's AppExchange

Salesforce.com customers can now deploy the LeadGenesys Platform for automated, rules-based lead nurturing within Salesforce

SAN FRANCISCO – Salesforce.com Dreamforce Conference - September 17, 2007 – LeadGenesys today announced the availability of the LeadGenesys Platform for salesforce.com's AppExchange. The LeadGenesys Platform for AppExchange systematically nurtures the 8 out of 10 leads discarded by sales to accelerate long sales cycles while giving B2B marketers truly defensible metrics on the integrated marketing mix. Built on salesforce.com's Force.com platform, the LeadGenesys Platform is immediately available for test drive and deployment at www.salesforce.com/appexchange. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

Deeply rooted in best practices, the LeadGenesys Platform blends an email engine, web analytics, search optimization, a data hygiene engine, and lead grading to build actionable profiles and unified contact history profiles that synch with Salesforce. The solution saves B2B marketing teams time on campaign execution, funnel management, and ROI reporting -- without the need for a dedicated power user. Custom lead nurturing rules and triggered notifications accelerate long B2B sales cycles and helps better align marketing with the sales team.

"In this age of accountability, B2B marketers must have truly defensible metrics and much better insight into the top of the funnel in order to validate their contribution to revenue," said Jeff Kostermans, LeadGenesys' President and CEO. "This certification helps B2B marketers who leverage Salesforce to not only ROI-justify ongoing budget requests, but more importantly, contribute to a significant and accelerated lift in revenue. Best of all, this is enabled without any IT support. When it comes to on-demand CRM, there's no name bigger than Salesforce, so being part of the AppExchange enables LeadGenesys to fulfill its mission which is to help B2B marketers finally get the credit they deserve."

"The AppExchange economy continues its rapid growth as customers of all sizes are using it to quickly and easily extend the benefits of on-demand applications throughout their enterprises," said George Hu, Chief Marketing Officer, salesforce.com. "The LeadGenesys Platform will help B2B marketers extend the value of Salesforce to accelerate sales cycles and measure exactly how their integrated marketing affects revenue."

Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at www.salesforce.com/appexchange.

About LeadGenesys:

LeadGenesys ( info.LeadGenesys.com/SFoverview ) optimizes the top of the B2B sales funnel where 8 out of 10 leads are typically discarded. The web-based solution complements CRM systems with automated and rules-based lead nurturing and truly defensible metrics on the integrated marketing mix. Companies including AMD, Juniper Networks, Anritsu, and Zebra Technologies accelerate sales cycles with custom lead grading, rules-based triggers, notifications, and controlled dissemination of qualified leads into the CRM system. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead cultivation productivity. Best practices are blended with systematic lead cultivation and applied to each client's lead management scenario to boost sales efficiency, data accuracy, and truly accountable revenue. LeadGenesys is headquartered in San Francisco on the 6th Floor of the Pacific Stock Exchange Building and can be reached at (415) 392-0333.