LeadGenesys Summer 07 Release Unveils Advanced Event Management Capabilities

( SAN FRANCISCO, CALIFORNIA – June 19, 2007 ) – LeadGenesys (www.leadgenesys.com), the innovative provider of automated demand generation for B2B companies, today announced the Summer 07 release of the LeadGenesys Platform. The release included a number of enhancements aimed at increasing the flexibility of rules-based cultivation and lead notifications. Most notable in this release was the inclusion of event management capabilities that help companies boost attendance at tradeshows, conferences and online webinars, accelerate more opportunities into the funnel, and measure the ROI of both online and offline events.

As opposed to event-specific applications, the LeadGenesys solution optimizes and tracks the entire integrated marketing mix. The solution serves as a complementary front-end to CRM applications and enables B2B clients to get more out of their event and tradeshow budgets by boosting ROI and accelerating sales cycles. LeadGenesys clients accomplish this by tailoring lead nurturing rules specific to their own processes while at the same time giving management unique insight into what is working and what is not.

"B2B companies investing in online and offline events need to do more than just optimize attendance," said Jeff Kostermans, President and CEO of LeadGenesys. “The key to realizing improved ROI on events lies in the post event nurturing of both attendees and non-attendees. The Summer 07 release helps marketers streamline the pre and post event activities that result in delivery of better quality opportunities in the funnel.

The Summer 07 release includes enhanced functionality that enables sales and marketing teams to:

• Streamline the set-up of reporting, campaigns and landing pages that support online and offline events.
• Selectively trigger notifications to sales team members when prospects and registrants meet specific profile or activity criteria.
• Automate the pre and post event message sequencing based on customized rules.
• Enforce data quality standards with automated data management features built into the list loading process.
• Flexibly determine which leads should be synched with the CRM system.

About LeadGenesys:

LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads are typically discarded. The web-based solution complements SFA/CRM systems with automated and rules-based lead cultivation. Companies including AMD, Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, Zebra Technologies shorten sales cycles with custom lead scoring, rules-based triggers, notifications, and finally filtered dissemination of qualified leads into the SFA/CRM system. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead cultivation productivity. Best practices are blended with systematic lead cultivation and applied to each client's lead management scenario to boost sales efficiency, data accuracy, and truly accountable revenue.