Fourth Quarter Sets Records for New Customers, Revenue, and Profit

LeadGenesys Debuts Web Tracking Module to Accelerate the B2B Sales Cycle.

(SAN MATEO, CA – Oct. 20, 2004) LeadGenesys (www.leadgenesys.com), the innovative provider of on-demand marketing and sales effectiveness (MSE) solutions for B2B companies, today announced the availability of the LeadGenesys Web Tracking Module™. A seamlessly integrated extension of the LeadGenesys Platform, the new module enables sales and marketing personnel to see the real-time web visits of high value prospects.

As opposed to path-analysis or site-optimization solutions, the LeadGenesys Web Tracking Module shares actionable data with the sale team and triggers activities to accelerate the B2B sales cycle.

“B2B companies with sizeable marketing and sales investments are experiencing significant pain when it comes to optimizing the lead-gen budget and the effectiveness of the lead cultivation team,” said Jeff Kostermans, President and CEO of LeadGenesys. “As SFA applications continue to strive to evolve into CRM solutions, LeadGenesys remains exclusively focused on a best-of-breed solution designed specifically to accelerate the sales cycle and optimize lead-gen ROI.”

The LeadGenesys Web Tracking Module enables sales and marketing teams to:

• See who is visiting the website by name.
  
• Send an email alert to sales team members when A or B quality leads visit the website.
  
• Trigger personalized and trackable auto-response emails to be sent to C or D quality leads.
  
• See which web pages prospects are visiting real-time and know what they are most interested in before picking up the phone.
  
• Boost inside sales team productivity by enabling callers to focus on more interested prospects — when they are available and much more receptive to a call.
  
• Combine web visitation data with campaign response data to build an actionable unified contact history profile.
  
• Leverage real-time reporting to accelerate the B2B sales cycle. Reports on web visits by territory, by lead quality, lead type, lead disposition, and numerous lead qualification attributes.
  

About LeadGenesys:

LeadGenesys offers a web-based solution specifically designed to optimize integrated B2B lead-generation efforts. The highly customizable solution helps companies like Fair Isaac, Computer Associates and Fairchild Semiconductor boost marketing ROI and sales effectiveness, while lowering the cost of owning SFA and CRM applications. LeadGenesys is a privately held company headquartered in San Mateo, CA.
For additional information on the LeadGenesys Web Tracking Module visit www.leadgenesys.com/solutions/webtracking.aspx or call 650-212-7200.