Strong Demand for B2B Lead Generation Services Drives LeadGenesys to Expand Team and Relocate to Larger Offices

San Mateo, CA, September 27, 2004 — In response to accelerated adoption of the LeadGenesys solution to improve B2B lead generation, LeadGenesys has expanded their call center and sales team in a move from Foster City to San Mateo, CA.

The move to larger facilities in San Mateo poises LeadGenesys for continued growth, and enables LeadGenesys to better service their B2B clients with a larger call center. According to Jeff Kostermans, LeadGenesys President and Chief Executive Officer, "As more and more companies recognize the value of outsourcing initial telemarketing and lead generation fulfillment functions, it becomes increasingly important to control the streamlined process under one roof in order to optimize project ROI for the client."

"While sub-contracting to remote agents may work well for appointment setting firms that charge per appointment, LeadGenesys invests in more strategic and longer term partnerships with clients to systematically drive down their cost per lead. This requires agents dedicated to just one client and focused on consistently delivering better quality leads. In our experience, managing lead generation experts locally improves training effectiveness, agent productivity, quality control, project ROI and ultimately client retention."

On the decision to stay in Silicon Valley, Mr. Kostermans added, "Moving outside of Silicon Valley was just not an option given the talent pool of technology-savvy sales professionals."

To sustain client demand and retention, industry veterans Angela White and David Pellegrini have been added to the LeadGenesys team as regional managers. Ms. White comes to LeadGenesys with over 15 years of marketing and sales experience at MCI and Remedy where she managed Fortune 500 firms including Apple, Digital Equipment, Tandem, Xerox, GTE, Amdahl, and Intel. Mr. Pellegrini also has over 15 years of sales experience and came to LeadGenesys from web analytics firm FireClick upon their recent acquisition by Digital River. He will be instrumental in advising clients on the unique lead generation benefits enabled by the LeadGenesys Web Tracking Tool.

Mr. Kostermans said of his recent sales team additions, "LeadGenesys is truly fortunate to have these industry experts join our team. These individuals will be key in helping us deliver our uniquely effective B2B lead generation solution and services, and will play a major role in certain strategic industry sectors. Our clients will benefit from their market experience and expertise in delivering ROI-driven lead generation services."

About LeadGenesys:

LeadGenesys offers a B2B-specific web-based solution and consulting services to organizations struggling to optimize lead generation within the confines of an SFA or CRM system. The highly customizable solution enables companies like Google, Fair Isaac, Fairchild Semiconductor, and UC Berkeley's Haas School of Business accelerate the B2B sales cycle with automated and trackable rules-based lead cultivation activities. The ROI-driven solution tracks and shares real-time actionable response data with the sales team and gives marketing the detailed metrics needed to consistently boost lead quality. As a complementary front-end to SFA and CRM applications, the solution flexibly supports both in-house and outsourced lead generation activities so those efforts can be optimized without having to scrap or painfully customize SFA/CRM applications. LeadGenesys is a privately held company headquartered in San Mateo, CA. For additional information on LeadGenesys visit www.leadgenesys.com or call 650-212-7200.