LeadGenesys Continues to Generate Record Breaking Revenue in 2006
(SAN FRANCISCO, CALIFORNIA – Jan 31, 2007 ) – Continuing its string of record
results, LeadGenesys (www.leadgenesys.com),
the innovative provider of automated demand generation, today announced record
revenue, profit, and new customer results for its fiscal fourth quarter and
year ending December, 2006.
LeadGenesys' fourth quarter for fiscal 2006 was the largest in its history for
both revenues and profits, achieving the company's FY'06 objectives for growth
and profitability. Driven by a record number of new customers, sales for the
quarter grew nearly 100% year over year. EBITDA profits on operations grew over
30% relative to the prior quarter. Overall, the results produced a fifth
consecutive year of positive cash flow.
Continued client renewals added significantly to the bottom line while the
number of new customers grew by more than 90%. "With the deployment of
Saleforce.com integrations, client renewals, and the addition of a record
number of new customers, fiscal 2006 has been an exciting and rewarding year.
"With more emphasis being placed on acquisition and cultivating the pipeline,
companies continue to see a greater need for systematically nurturing the 9 out
of 10 leads typically discarded early in the B2B sales cycle,” said Jeff
Kostermans, President and CEO of LeadGenesys.
About LeadGenesys:
LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads
are typically discarded. The web-based solution complements SFA/CRM systems
with automated and rules-based lead cultivation. Companies including AMD,
Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, Zebra
Technologies shorten sales cycles with custom lead scoring, rules-based
triggers, notifications, and finally filtered dissemination of qualified leads
into the SFA/CRM system. Marketing ROI is continuously enhanced via real-time
metrics on lead quality and unique insight into lead cultivation productivity.
Best practices are blended with systematic lead cultivation and applied to each
client’s lead management scenario to boost sales efficiency, data accuracy, and
truly accountable revenue.
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| Customer Success |
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| The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage." |
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Anritsu
Marketing Director |
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| Analyst Quote |
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| Marketing
and sales effectiveness (MSE) solutions have begun to gain traction as B-to-B
organizations have sought to get marketing and sales on the same page and to
eliminate the hemorrhaging of marketing budgets and sales effectiveness." |
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| Aberdeen Group |
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