LeadGenesys Expands into San Francisco on Record Results for Fiscal Year
2005
Fourth Quarter Sets Records for New Customers, Revenue, and Profit.
( SAN FRANCISCO, CALIFORNIA – Jan 31, 2006 ) – Continuing its string of record
results, LeadGenesys (www.leadgenesys.com),
the innovative provider of an automated lead cultivation platform, today
announced record revenue, profit, and new customer results for its fiscal
fourth quarter and year ending December, 2005.
Its eighth consecutive quarter of profitability, LeadGenesys' fourth quarter
for fiscal 2005 was the largest in its history for both revenues and profits,
achieving the company's FY'05 objectives for growth and profitability. Driven
by a record number of new customers, sales for the quarter grew nearly 60% year
over year. EBITDA profits on operations grew over 40% relative to the prior
quarter. Overall, the results produced a third consecutive year of positive
cash flow.
New product growth added significantly to the bottom line as new customers for
the LeadGenesys Platform grew by more than 100% and its sales were up by over
150% from the prior quarter. "With adoption of the LeadGenesys Channel
Management Module, client renewals, and the addition of a record number of new
customers, fiscal 2005 has been an exciting and rewarding year. As more
agencies leverage the Platform's real-time metrics to become stickier to their
clients, moving headquarters to the heart of San Francisco's financial district
was a logical choice.
"With more marketing dollars being spent on search, online and direct
marketing, companies continue to see a greater need for auto-cultivating the 9
out of 10 leads typically discarded early in the B2B sales cycle,” said Jeff
Kostermans, President and CEO of LeadGenesys. “In response to this continuing
trend we'll be adding regional directors over the coming months. Growing
productive partnerships with our agencies and clients requires a dedication to
superior service – especially in times of dramatic growth. The regional
directors' expertise in sales and marketing effectiveness will be an important
facet of this key differentiator for LeadGenesys.
About LeadGenesys:
LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads
are typically discarded. The web-based solution complements SFA/CRM systems
with automated and rules-based lead cultivation. Companies including AMD,
Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, Zebra
Technologies shorten sales cycles with custom lead scoring, rules-based
triggers, notifications, and finally filtered dissemination of qualified leads
into the SFA/CRM system. Marketing ROI is continuously enhanced via real-time
metrics on lead quality and unique insight into lead cultivation productivity.
Best practices are blended with systematic lead cultivation and applied to each
client's lead management scenario to boost sales efficiency, data accuracy, and
truly accountable revenue.
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| Customer Success |
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| The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage." |
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Anritsu
Marketing Director |
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| Analyst Quote |
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| Marketing
and sales effectiveness (MSE) solutions have begun to gain traction as B-to-B
organizations have sought to get marketing and sales on the same page and to
eliminate the hemorrhaging of marketing budgets and sales effectiveness." |
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| Aberdeen Group |
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