Why LeadGenesys?

Industry's Easiest to use Platform

Other's may claim it. See for yourself. LeadGenesys delivers a user interface so intuitive – you'll instantly understand why LeadGenesys customers consistently generate a 15 to 45% lift in revenue. Instrumental to the industry leading design is a product development team that understands time-strapped B2B marketers are most effective when they use a well designed solution distinguished by:

Streamlined set-up in less than two days (including integration with salesforce.com) “Smart-Start”™ configurations for rapid deployment of lead grading website tracking landing pages email campaigns lead nurturing rules triggered notification alerts Auto-generated reports that can be customized to each user. Incredible ease of use to execute and track integrated nurturing campaigns on the fly. Best-in-class user interface supplemented by instructional and best practice tutorials and user group input.

Intuitive usability is accomplished by making the complex, simple. However… Quick and measurable results can only be achieved by making the simple, truly effective. Jeff Kostermans

Boasting the highest growth, quickest adoption, and best retention rates in the business, LeadGenesys has truly cracked the code on a new standard of usability.

During your FREE no obligation trial, you will immediately notice some refreshing differences that set LeadGenesys apart from other marketing solutions – some of which are highlighted below.

Better Lead Nurturing Rules = Better Results

Since inception in 2002, LeadGenesys has been built by B2B marketers for B2B marketers. Unlike other solutions that stem from B2C marketing and other programming disciplines, the lead nurturing functionality in the LeadGenesys Platform is designed based on decades of B2B marketing experience.

Improved by thousands of campaigns from over 100 B2B customers worldwide, the flexible and truly well thought-out rules engine enables B2B marketers to easily deploy intelligent drip and lead nurturing campaigns without having to worry about a myriad of exceptions and conflicts that can actually hinder the marketing and sales process.

Prove Marketing's Contribution to Revenue

Everyone at LeadGenesys knows you are under intense scrutiny to ROI justify the marketing budget. Prove marketing's contribution to revenue with undeniable clarity and you get more budget, praise and a raise. But to do that, specifically designed to help you answer these key questions:

• Which nurturing schemas are accelerating sales cycles the best?
• Which channels and campaigns are driving the best quality leads?
• Which creative, offers, lists and landing pages are performing best?
• How many sales-ready leads have been delivered to sales - and at what cost?
• How many A,B and C quality leads are in each region this quarter vs. last quarter?
• How many leads delivered to sales are not progressing?
• How is actual ROI comparing to projected ROI?

These and many other unique reports are auto-generated and broken down by your regions to help you prove marketing's contribution to revenue with undeniable clarity.

Unlike other marketing applications, the LeadGenesys Platform blends website and SEO analytics with detailed metrics on email, lead scoring, landing page optimization, events and other off-line marketing channels. This holistic approach to reporting not only saves marketers significant time, it also generates rich and actionable activity history profiles on prospects that are nurtured into sales which marketing can finally get credit for.

Deliver More Quality Leads to Sales

The LeadGenesys lead nurturing methodology, combined with best practices and unique reporting on the funnel, puts LeadGenesys at the top of the class when it comes to delivering more quality leads to the sales team. No other solution offers these three ingredients the way LeadGenesys does. Rapid deployment of landing pages, and email campaigns is important, but making quick and confident adjustments to rules-based nurturing schemas and triggered notification alerts is what really makes the difference in delivering more quality leads to sales.

To continuously feed more hand raising prospects into your funnel, LeadGenesys now offers the LeadGenesys Pipeline Builder™ which cost effectively fills your marketing and sales funnel with significantly more responsive leads based on prospect visits to your website.

Now instead of letting 95% of your website visitors visit anonymously, you can see you who is on your website, what they are viewing, and for how long. Prospects self qualify themselves based on their interactions, and customized rules can trigger timely notifications to the sales team.

Save Time on Repetitive Tasks and Reporting

If these LeadGenesys declarations resonate with you, it's time to take a look at the next generation of B2B marketing automation.

• Time strapped B2B marketers should be focused on driving accountable revenue – not learning how to use marketing software.
• Publishing and adjusting landing pages should take minutes – not hours.
• Sending email campaigns should also be a snap – with no knowledge of HTML or coding.
• Deploying rules based lead nurturing schemas should be done with a few mouse clicks – without the need for professional services to make sense of things.
• Spending time on data hygiene and synching data in the CRM is not a good use of marketing skills.
• Pasting reports together from Excel spreadsheets should be replaced with customizable dashboards.

The list of repetitive tasks eliminated by the LeadGenesys Platform goes on and on, but the bottom line is typically a time savings equal to at least one headcount. Salary and benefit savings aside, how much more revenue could you drive into the funnel if you had an extra 2,000 hours this year?