LeadGenesys Management Team

Deep Roots in B2B Marketing Makes the Difference

Unlike other solutions that stem from B2C marketing and other programming disciplines, LeadGenesys is founded and led by seasoned B2B marketing experts. “Built by B2B marketers for B2B marketers” is not just a tag line, it's a deep-rooted understanding and passion to make B2B marketers more effective and accountable. From the CEO to the product development team, to your customer success manager, each LeadGenesys team member is infused with the mission to deliver a truly revolutionary marketing automation solution. One that elegantly simplifies and dramatically accelerates accountable revenue generation, so B2B marketers can finally get the credit they deserve.

Jeff Kostermans

Jeff Kostermans is a B2B direct marketing veteran with over 15 years of experience managing lead generation and relationship marketing programs for companies ranging from technology and service start-ups to Fortune 100 firms. Mr. Kostermans acquired his expertise in database marketing, direct mail, telemarketing, and email marketing at DM agencies and point solution vendors. Prior to founding LeadGenesys, he served as the VP of Relationship Marketing at Wells Fargo's Business Direct Division, the Marketing Director for Responsys, provider of the industry's most advanced email marketing solution, and the Interactive Marketing Manager at Macromedia. He is author of the Email Marketing Imperatives and has written numerous other best practices papers. A graduate from UC Berkeley, Mr. Kostermans also worked at Coopers & Lybrand, and served as an Army Reserve Psychological Operations Major, consulting allied governments and militaries in target audience analysis and influence methods.

Alex Litvak

Alex Litvak brings over 15 years of technology experience to LeadGenesys, developing integration architecture and database initiatives for enterprise-wide sales and marketing programs. Mr. Litvak is responsible for leading LeadGenesys' technology vision and product development as the company continues to evolve its ROI-driven products aimed at automating demand generation at B2B-focusd companies. Prior to assuming responsibility for the overall technical direction of LeadGenesys, he led the design and development of web-based solutions at companies including Xerox, Pagoo Communications, and Oakland Unified School District. An expert in SAAS development, data storage security and in the architecture of web-based, enterprise-wide automation applications, Mr. Litvak holds a M.S. in Electrical Engineering.

Mike Owen

Mike Owen has over 14 years of experience in the high technology industry. He obtained his CPA training with Coopers & Lybrand and Ernst & Young. His financial management experience extends to public and private companies in the semiconductor, home and optical networking and medical device industries. Mr. Owen obtained valuable international business experience during a two-year assignment in southern France and also helped lead his emerging medical device company through a successful IPO in April, 2000. He graduated from the University of Arizona with a BA in Accounting and also leads two other companies in the hospitality industry, a winery and a fine dining restaurant.