Frequently Asked Questions - About The LeadGenesys Services
How can LeadGenesys reduce my cost per lead while at the same time increase the quality of my leads?
The cost per quality lead is lowered with precise targeting, higher response
rates and better lead capture rates. Extremely personalized direct mail, email
and individually tailored website landing pads make this happen. And the use of
a customized Prospecting Module in all telemarketing projects also dramatically
boosts results. Streamlined campaign set-up, hands-on campaign management and
totally unified reporting result in significant cost efficiencies that are
passed on to you – to ultimately lower the cost per lead.
We currently manage direct marketing campaigns in house. Should we still consider using LeadGenesys?
Yes. Working with LeadGenesys gives you a single point of contact so you don’t
have to negotiate multiple contracts and manage several disjointed vendors.
Rather than promote one service over another we work closely with you to
determine the optimal mix of marketing components for your integrated campaign.
Our comprehensive real-time reporting also frees up numerous hours collecting
response data so you can focus more on the strategy of your next campaign.
Can LeadGenesys work with my agency?
Yes. We often work with agencies to ensure creative and messaging is
consistent. If you would like your agency to drive traffic to your
custom-scored landing pages, we will gladly work with them to ensure tracking
and profile capture rates are optimized. As direct marketing specialists we
live and breathe lead generation to complement general advertising agencies
that focus more on creative and branding. Efficiencies built into the
LeadGenesys Platform enable you to execute direct marketing campaigns
quicker, at a lower cost, and with superior results. These savings are passed
on to you to further lower your cost per quality lead.
I really like the creative that my agency, in-house staff or freelance contractor provides. Why should I use LeadGenesys instead?
Creative and copy are key components to generating response. When it comes to
direct mail and email we know exactly what works and what doesn’t. Although we
prefer to manage all creative aspects of a campaign, and typically do it for
less than large agencies, we can work with your designers.
I have an extremely tight deadline. Can LeadGenesys help?
Our campaign management process and the efficiencies inherent to having a
single source manage and report on your integrated campaign, enable us to
execute much quicker than large agencies and in-house efforts. However we are
only as good as our last campaign and will not accept a project unless we are
100% sure we can deliver on it.
Why should LeadGenesys manage my telemarketing campaign?
Based in the Silicon Valley, our tele-sales agents specialize in the selling of
complex technology and high-end services. As managers of your integrated
campaign, we’ll already know your unique selling proposition to optimize
scripting and qualification results. The customized Prospecting Module
developed for each telemarketing project disseminates your information in a
consistent manner, boosts qualification rates, and delivers opt-ins in addition
to hot leads. When you tap into the LeadGenesys Platform, you can see
Prospecting Module usage and lead qualification progress real-time.
Why should LeadGenesys launch my email marketing campaigns?
The full-service approach saves you time and money. All emailing activity is
appended to the prospect profile in the LeadGenesys Platform. You can instantly
see what content in an email campaign or newsletter is most popular – and who
clicked on it. Both company founders came from Responsys, the industry’s
leading email marketing service provider. Mr. Kostermans is a best practices
consultant and author of the Email Marketing Imperatives. Mr. Hannagan is an
expert in the design and execution of extremely personalized, relevant and
engaging campaigns that consistently generate superior results. Both have
launched hundreds of email marketing campaigns and know exactly what works and
what doesn’t. This knowledge is also applied to the design of your customized
Prospecting Module and website landing pages.
Why does LeadGenesys direct mail generate higher response and conversion rates?
Mr. Kostermans has over 12 years of direct mail marketing expertise. Simply
stated, we know how to design direct mail that boosts response rates. The
technology we apply to direct mail design and production takes personalization
to a new level. With variable images and content, you can dramatically enhance
the personalization and relevancy of each individual mail piece – to drive much
higher response rates. Additionally, each mail piece is printed with a
personalized URL that drives your prospect back to an individually customized
website landing page. In our experience, personalized landing pages and
pre-filled forms consistently double typical lead capture rates.
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| Customer Success |
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| The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage." |
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Anritsu
Marketing Director |
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