Frequently Asked Questions - About The LeadGenesys Platform
Why leverage the LeadGenesys Platform to control what gets loaded into my SFA / CRM solution?
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To automatically score the quality of all profile captures.
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To give marketing the detailed campaign metrics needed to refine ongoing
lead-gen efforts.
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To control lead-flow. If campaigns net a huge response, sales can follow-up on
the better quality leads first.
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To streamline early-stage lead cultivation.
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To eliminate duplicates, enhance reporting and boost sales productivity.
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To hand-off a complete contact history to sales once the lead meets basic
qualification criteria. Complete campaign and HTML emailing activity is
appended to the prospect profile.
Why do the LeadGenesys website landing pages capture more
profiles?
As email marketing experts, LeadGenesys has extensive experience designing
landing pages. We know that poor landing page design can often compromise great
targeting and creative. Our customized landing pages have your look and feel,
are tailored to each direct mail and email recipient, and are pre-populated
with the responder’s data to streamline the profile capture process. Profile
capture rates jump from an average of 30% to over 80% and custom-scoring of
qualification attributes helps you measure the quality of responses and
prioritize lead cultivation efforts.
Can LeadGenesys host and custom-score all my website forms?
Yes. Some clients want to score and track all web leads in the marketing
application. With rules-based email notifications to sales team members, this
can be an efficient way to manage leads. Custom-scoring of all web responses
reveals the best performing lead sources. Auto-responder rules and follow-on
marketing efforts are streamlined since all responses are in your marketing
automation application.
How much does it cost?
Pricing for the LeadGenesys Platform is tailored to the level of marketing
activity you conduct in a year.
How does it enhance the data in my SFA / CRM solution and sales team productivity?
A common excuse for not following management’s usage guidelines for a contact
management application is that the application is "filled with junk." The
LeadGenesys Platform eliminates this excuse. With the LeadGenesys Platform,
both marketing and sales have control over what gets loaded into the contact
management application and assigned to campaigns. Through the loading process,
duplicates are eliminated and all responses are automatically assigned to the
correct campaign source, list and creative version. Sales teams no longer have
to resolve duplicates and can focus on diligently managing the leads that meet
minimum qualification criteria. Reporting is enhanced, sales still has access
to all the scored responders in the LeadGenesys Platform and marketing and
qualification teams now have the data needed to accelerate the cultivation of
low scoring leads that are not quite ready for export into the SFA / CRM
solution.
How do responses get into my SFA / CRM solution?
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Rules-based exports to give marketing and sales control over what gets loaded
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Sales team members can flag records for export
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Automatically through API integration
How does it enhance campaign ROI reporting and forecasting?
ROI reporting and forecasting is only accurate if all responses, leads,
opportunities and closed deals are diligently assigned to a campaign or sales
effort. For lead-gen efforts to be most effective, campaign ROI should be
forecasted in the beginning, middle and end of a campaign – instead of only
after sales closes the deal. Your existing marketing module can report on that
ROI after sales closes a deal, but now you only need one license to do that.
With the LeadGenesys Platform ROI reporting also becomes more accurate because
all web responses are automatically assigned to the correct campaign source,
list and creative version. Critical early-stage reporting on campaign
effectiveness helps marketing optimize budgets and results quicker. Sales
qualification teams with access to the Platform can re-score real-time
responders to reflect the true quality of campaign leads and enhance
collaboration between sales and marketing teams.
What if I still want leads from all or some of my website landing pages to flow directly into my SFA application?
Not a problem. The LeadGenesys Platform can interface with any API. Although
this arrangement limits control over what gets loaded into the application, it
still gives the marketer all the metrics needed to rapidly improve ongoing
lead-gen efforts and forecast ROI earlier and more accurately.
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| Customer Success |
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| The LeadGenesys solution cost effectively complements our CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitve advantage." |
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Anritsu
Marketing Director |
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